Auri + Lila
Brand Identity, Digital & Prints, Packaging Design for a skincare line
BRAND CONCEPT
Auri + Lila is a plant-based skincare & beauty brand inspired by nature. Auri is short for Auric (gold), and Lila for Lilac flower. The skincare line inspires women to live a healthier lifestyle by introducing non-toxic skincare products with natural scents.
TARGET AUDIENCE
Women shoppers aged 30-40 interested in botanical-based skincare, natural scents, and a balanced lifestyle focusing on self-care.
VISUAL CONCEPT
• CLEAN BEAUTY • NATURE • BOTANICALS • ELEGANT • MINIMAL
Inspiration
Logo
Instead of an ampersand sign, I used a lilac symbol to show the balance between luxury & nature.
Patterns
Color Palette
Purple represents the color of lilacs. Gold represents luxury. Together they give the brand a premium & upscale feel.
Logo Sketches
Typography
Heading
Body
Instagram Creatives - IG Story
IG Posts
Landing Page - Desktop
PRINT ASSETS
Packaging
The gold touches add a premium feel to the gift set collection, whereas the purple finish fits the daily essential collection.
Storefront, poster ad, magazine
Program used: Photoshop, Illustrator, Adobe Xd
Photo Credits to: Unsplash, Freepik, Pexels
