WeChat App Campaign
Social Media Motion Graphics & UI/UX Design for WeChat App, for various fashion brands
CAMPAIGN OBJECTIVE
Various fashion & beauty clients are in need of promotional content to reach a broader audience on the WeChat App. I designed a series of motion graphics to promote upcoming sales & seasonal collections for each brand. I also designed the UI/UX for WeChat’s shopping App that promotes these clients’ products.
TARGET AUDIENCE
Female shoppers aged 18-40 using WeChat Pay in the U.S. and are interested in fashion retail products.
MOTION GRAPHICS
I conceptualized video ideas based on photos sent by clients (model & product shoots). The videos were posted on WeChat’s feed (similar to IG story), blogs, and e-commerce ads.
Peri.A Boutique
Vintage Hermès, Constance Bag
Azalea Boutique
Comme des Garçons, PLAY
Escada
Spring Collection, Floral Blazer
Cynthia Rowley
Surf & Swim, Orange crush
Marni
Spring Collection
Pierre Hardy
Summer Gena Sandals
Violet Grey
Skincare Collection
Pinko
Space Capsule
UI/UX Design—WeChat Shopping App
APP OBJECTIVE
Promote U.S. fashion & beauty retailers who accept WeChat Pay and introduce their products & store locations to users in the U.S.
DURATION
Prototype & Testing: 3 months / App Live: 2 years
MY ROLE
Design user flow, site map, wireframe, low & high fidelity prototype, iconography, style guide.
HOME PAGE
SHOP U.S. RETAIL STORES
SHOP BY BRAND
RETAILER’S PAGE
PAYMENT PAGE
THE DESIGN PROCESS
**Note: the following are excerpts from the original project, thus on black backgrounds
**Note: the following are excerpts from the original project, thus on black backgrounds
SITE MAP
WIREFRAMES
STYLE GUIDE
Learn more about the challenges of this UI/UX project here.
Program Used: Photoshop, Adobe Xd, Figma, Canva
Photo credits to: Peri.A, Azalea, Escada, Marni, Cynthia Rowley, Pierre Hardy, Pinko, Violet Grey, Carolina Herrera, The Harmonist, 100% Pure, Clergerie, Barneys NY, Bergdorf Goodman, Allsaints, WGACA, Scotch & Soda, Sam Malouf, The Webster, KES NYC, Maison Margiela, Max Mara, Bally, Kirna Zabete, Maison Kitsune, bareMinerals
