Haiwai
Brand Identity, Digital & Prints, Social Media Marketing for a cosmetics e-commerce site
BRAND CONCEPT
Haiwai is an e-commerce site that sells beauty products & cosmetics of various brands. Haiwai means “overseas” in Chinese, indicating that the site is for worldwide shoppers.
TARGET AUDIENCE
Female online shoppers aged 15-22 interested in cosmetics, fragrance, and beauty products.
VISUAL CONCEPT
• PLAYFUL • BUBBLY • DREAMY • YOUNG • VIBRANT
Inspiration
Logo Development
The circle resembles a travel customs stamp—meaning overseas shopping & approval of quality. I added a playful font to fit the brand’s bubbly personality.
Final Logo
The circle’s border is simplified & the English text is more legible.
Color Palette
The contrasting pink & teal show a playful personality. Pink symbolizes lipsticks & the purple gradient represents a dreamy sky.
Typography
Heading
Goldoni Regular
Body
Acumin Pro Regular
Illustrations
Instagram Creatives - Post
IG Story
Landing Page - Desktop
Email Banner
Digital Ad
Ads On Display
PRINT ASSETS
Pins & Stickers
Gift Card & Flyer
Stamp & Poster
Program used: Photoshop, Illustrator
Photo credits to: Sephora.com, Unsplash, Freepik, Pexels, Pinterest
Illustration designed by: Vecteezy.com
